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International Trade Centre

Export Impact for Good

Based in Geneva, the International Trade Centre (ITC) is the joint technical cooperation agency of the United Nations Conference on Trade and Development (UNCTAD) and the World Trade Organization (WTO). As the trade development arm of the UN, its mission is to deliver practical support and solutions to businesses to expand exports from developing countries.

In 2007, Gen.a worked with ITC on its major change process to re-shape the organisation’s brand and business vision. Through this process a new definition of the ITC’s mission and vision evolved, encapsulated in the term of “Development Partner for Export Success”. This insight provided a pathway to the emergence of a new personality and brand for the ITC, building on its long and valuable track record of activities across the world.

Gen.a subsequently worked on a series of ITC communication projects including film vignettes, workshop facilitation, event management and media support for the World Export Development Forum and the TPO Network Conference & Awards.

After helping ITC re-launch and re-design of its global publication, International Trade Forum magazine, we also worked with ITC as Associate Editors and designers of International Trade Forum magazine between 2008 and 2011.

We have subsequently worked with ITC’s Enterprise Competiveness Section on Branding for Trade Impact projects in Botswana, Bangladesh and Zanzibar.

DATE 2007-current
CLIENT International Trade Centre
PROJECT Brand Strategy
INDUSTRY International Trade & Development
RELATED WORK

Brand Bangladesh

Brand Botswana

Zanzibar Exotic Originals

International Trade Forum

“Gen.a facilitated ITC in understanding what the Millennium Development Goals should mean in the output of our work by working with staff to develop the credo, ‘Export Impact for Good’ which drives the organization forward promoting inclusive and ethical principles in our work.

“Their identification with these values was one of the reasons for contracting them. We believe that this sensitivity was critical to communicating both internally and externally how to achieve good business process and outcomes, ethical accountability and the highest quality brand and communications solutions.”

Patricia Francis
Former Executive Director
International Trade Centre