Generation Alliance (Gen.a) is a brand and communications consultancy, based in Sydney, Australia. We tackle major change projects through creative thinking and design processes linked to essential business realities. Through our approach to brand we create strong visual, verbal and behavioural outcomes with the aim to design a better way of doing things.

We also help organisations tell their stories better. So we publish things that matter to our clients in a way that creates opportunity and builds business success.

Like our clients, we share a commitment to sustainable development goals and practice the principles of shared value. White Paper magazine provides a platform for us to share perspectives on brand and business that celebrate the achievements of our clients around the world.