what we do
Gen.a is a strategic communications and design consultancy defined by strong creative ideas infused with ethical and sustainable principles.
We believe in creating design and communication platforms that inspire and activate change that has a positive impact on organisations, communities and
the people within them.
Our expertise is broad but our particular fields of interest are in development, legacy planning, strategic partnerships, branding and design.
Strategy, Design, Communications
We believe that strategic design and communication platforms offer a way of creating a positive change for a business, place or event. Gen.a has a proven track record in delivering brand and communications solutions that blend creative development with practical applications and multiple-stakeholder engagement strategies.
Our work in this area includes projects for countries, cities and organisations ranging from Fairtrade International and Botswana Export Development
and Investment Authority, to Events NSW.
Development
We believe in the development of people
to help organisations support themselves and the communities they operate in. We collaborate with
our clients to develop sustainable business and communication solutions that augment business success, benefit communities and are good for the environment. We work with clients across fields including international trade and development, arts and sporting events, social infrastructure and the corporate sector.
Our experience stretches from Geneva to the Pacific working with organisations such as Fairtrade International, the United Nation’s International Trade Centre and Pacific Islands Trade & Invest.
Legacy Planning
A major project or event – whether it is the hosting
of an international sporting, arts or cultural event, a corporate initiative, or the rebuilding of a community after a humanitarian disaster – is a rare opportunity for an organisation, country or city to present itself to the world. Through strategic legacy planning, an event becomes an opportunity to position the people, culture, economy, political values and natural environment of the host for its future beyond the lifetime of the event.
Gen.a is recognised as a world-leader in the development and activation of event legacy, leveraging, country branding and partnership strategies with organisations such Fairtrade International. We have been responsible for major legacy programs related to events including the 2000 Sydney Olympic Games, Vancouver 2010 Winter Olympics, the 2007 Cricket World Cup in the Caribbean, Centenary of Canberra 2013, and
Events NSW (including Vivid, Crave and the
Sydney Autumn Carnival).
Strategic Partnerships
Combining the unique expertise of Directors, John Moore and David Faulks, Gen.a offers an integrated approach to building and leveraging strategic partnerships. Our broad experience ranges from public-private partnerships and long-term corporate marketing agreements, to event legacy and social initiatives. Gen.a develops partnership strategies that blend creative insight and commercial value.
We are skilled in developing, negotiating, and delivering partnerships that deliver valuable results whether it be through new revenue streams, tangible budget relief, operational marketing partnerships, proactive supplier leveraging or new social venture programs and events.
Our services include:
- Strategic business and communications consultancy
- Total brand solutions including: strategy, research and analysis, identity development and design
- Commercial and social partnership consultancy and negotiation
- Public relations and media strategy
- Legacy planning and project activation
- High-level facilitation and stakeholder engagement
- Insight and challenge workshops
- Publishing and content development for magazines, web and documentaries including: strategy, writing, editing and design
- Web strategy and design
- Project management.
