VOGUE fashion’s night out
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VOGUE Fashion’s Night Out is the world’s biggest fashion shopping event hosted in more than 15 cities around the world. It offers fashion lovers an unprecedented opportunity to walk through the pages of the world’s most iconic and most-read fashion brand.
Following a successful launch of the event in Sydney in 2010, News Magazines approached Gen.a to develop a partnership sales package that would help attract key corporate partners to support the 2011 event. These exclusive partnership packages presented major corporate partners with the opportunity to have a unique and integrated presence at VOGUE Fashion’s Night Out.
The ‘Wandering Stars’ concept was born from the idea that under a twinkling night sky, all the fashion, fun and frivolity of Sydney will come out to play. The identity perfectly captured the glamour, excitement and magic of the live experience and to truly bring it all to life, Gen.a developed a 90 second sizzle-reel that would air at every sales presentation.
The dynamic identity also created a flexible platform that could live across multiple executions and following the success of the Trade campaign, News Magazines engaged Gen.a to extend the concept into the consumer space across press-advertising, outdoor banners, merchandise and in-magazine executions.
VOGUE Fashion’s Night Out 2010 was a great success. This year, the experience will shine in
a whole new light.