vivid 2010

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Following the successful launch of Vivid 2009, Gen.a was re-engaged by Events NSW to review the Festival’s positioning and strategy, engagement with multiple stakeholders, and develop refreshed brand and campaign concepts for Vivid Sydney 2010.

Gen.a’s involvement included:

Brand refresh
Brand manifesto
Strategic positioning
Stakeholder engagement strategy
Campaign directions
Video production – 15/ 60 sec online advertisement
Art direction