With an aspiration to be the best firm to work with – for its people, clients and communities - KPMG sees a direct connection between good business and better lives. To this end, KPMG’s approach to Corporate Citizenship is founded on the belief that business has a distinct and vital role to play in helping solve important social and environmental issues.

Underpinned by a commitment to both people and planet, the company’s investment in Corporate Citizenship is grounded in practicality. Through investing the professional skills and capacity of their employees, KPMG is changing things for the better for Indigenous Australians, the communities they live and work in, the environment and their own people.

Gen.a worked with KPMG’s Citizenship Advisory Board and senior management to define and better communicate its story, resulting in the publishing of the company’s first Corporate Citizenship report.

Whilst KMPG’s corporate citizenship strategy has the genuine support and commitment of senior management, the challenge for the Corporate Citizenship team was how to more effectively engage both internal and external audiences. The communication challenge was how to balance the corporate citizenship ‘story’ within the broader context of the KPMG brand, share the impact of its work and inspire people from all levels of the company to become involved.

Gen.a worked with KPMG to deliver:

•  An ‘Insight’ piece articulating KPMG’s corporate citizenship ‘story’ within the broader context of the KPMG brand;
•  The research, writing and development of success stories / case studies including field interviews with community partners, staff and mentorees;
• Strategic consultation and support on how to integrate the corporate citizenship story into KPMG’s broader communications; and
• Strategic advice, editorial direction, photography shoot and design development of KPMG’s first Corporate Citizenship Report.

The report was launched by KPMG International’s Global Head of Citizenship and Diversity, Lord Michael Hastings of Scarisbrick, during his Australian visit in August 2011.

Read the full report here