switch digital arts centre
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For more than 20 years, Information and Cultural Exchange (ICE) has worked at the intersection of arts, community and technology helping the people of Western Sydney tell their stories through digital mediums such as film, urban music and any other medium with a pulse or a pixel.
Specialising in digital media and community cultural development that involves thousands of people every year, ICE is particularly known for its success with newly arrived migrant and refugee communities, as well as for youth arts. ICE also runs the renowned Artfiles program, a professional support program and information exchange that keeps an audience of 200,000 linked to Western Sydney’s most inspiring creative producers.
With admiration for the work ICE does in developing communities through creative vehicles, Gen.a provided pro bono support to ICE in creating the identity for their new state-of-the-art multimedia and digital arts access centre, Switch.
We have continued to work with the team at ICE in developing a corporate brochure for Switch and the invitation to the opening event of the new facility.