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Our Core Services

From business insight to creative ideas

Gen.a specialises in place and corporate brand strategy for businesses, organisations and communities. We have extensive local and international experience working with clients who are diverse in both industry and scale.

Powered by our unique Brand Generation Model™, we deliver total brand solutions from research through to powerful creative ideas.

core service overview

Challenge

1. Insight & Analysis

  • Brand audit and analysis
  • Stakeholder engagement and consultation
  • Customer journey and experience audits
  • Customer segmentation
  • Competitor mapping
  • Quantitive / Qualitative consumer insights
  • Focus groups and workshops
  • Research analysis and key findings
  • Brand ROI / Model™

 

Engage

2. Brand Strategy

Our brand blueprint delivers:
  • Strategic brand positioning
  • Values and personality mapping
  • Brand essence, values, personality and attributes
  • Tone of voice
  • Key messaging by target audience
  • Brand purpose and positioning statements
  • Culture and behavior
  • Brand ‘storyline’

Create

3. Creative Development

  • Brand identity and brandmark development
  • Brand architecture
  • Ideation and creative concept development
  • Naming
  • Logo and visual identity development
  • Environmental and retail design
  • Packaging design

Build

4. Asset Development

  • Visual – brand guidelines, brand toolkit, visual asset development, design of key marketing templates
  • Verbal – key messaging, tone of voice, communications strategy and planning, language guide, content development
  • Behavioural – customer experience enhancement, code of conduct, project template

Nurture

5. Implementation Planning

  • Brand activation
  • Campaign development and rollout
  • Digital brand strategy and design
  • Design and development of communications materials
  • Launch planning and recommendations
  • Ongoing consultation and support