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parramasala 2010

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Gen.a is currently working with Events NSW on the development of Parramasala – a new cross-cultural arts festival celebrating South Asian film, music, dance and more – to be held in November 2010.

Gen.a’s involvement has included:

  • Naming
  • Brand identity development
  • Brand manifesto
  • Strategic positioning
  • Campaign concepts
  • Art direction and rollout