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In 2008, Gen.a was engaged by Panthers Group to revisit its brand positioning, develop a new corporate brand and build new identities for several of the venues within the Group.
The new image and shift in marketing and communications has played a crucial role in the success of the Group’s new projects and on their overall positioning in the market. It will also have a positive impact on the image of the city.
Gen.a’s involvement included:
- Re-engineering of the master brand and the site brands including:
- 3 separate strategic brand platform developments
- Brand identity and brand guidelines
- Brand toolbox
- Launch package and signage
- Signage, way finding and environmental design
- Panthers Group – Pavilion website:
- Structure development
- Branding and identity
- Panthers Group 2009 Annual Report:
- Concept design
- Art direction and layout
- Editorial assistance
- Print production