pacific islands trade and invest
recent news
The Pacific Islands Forum Secretariat contracted Gen.a to develop a cohesive brand and communications strategy for its international trade and investment promotion arm, Pacific Islands Trade & Invest.
The strategy supports the core goals and objectives of the Pacific Islands Trade & Invest offices in New Zealand, Australia, China and Japan in creating business opportunities between Pacific Island countries and their trading partners over the next 10 years, specifically in promoting trade and investment to further economic growth in the region.
Gen.a’s involvement in the project included the development of a strategic communications plan for Pacific Islands Trade & Invest, naming and brand identity, concept development and design of marketing collateral, and recommendations for a new website and digital marketing strategy.