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mark liney

account services director

Mark heads up Gen.a’s account service team, bringing with him more than seven years experience as a brand consultant. He has played a leading role with key clients including KPMG, News Life Media, Australian Turf Club, eftpos, Parramatta City Council, Penrith City Council, Showbiz, Events NSW and BIS. 

Originally from the United Kingdom, Mark has extensive experience across brands encompassing the travel and leisure, finance, telecoms, technology, retail, luxury and FMCG sectors. 

Prior to joining Gen.a, Mark worked on the brand strategy development for Citibank Australia and Microsoft and led teams through the development of new identities for the City of Melbourne and University of Queensland Union. In an earlier role, Mark was responsible for developing data-driven communication plans for some of the top visitor attractions in the UK.

With strong business acumen Mark thrives on delivering brand and communication solutions that drive real change within his clients’ organisations. With a background in in customer analytics and segmentation, he is passionate about building insight and understanding about what drives customer behaviour to create and implement profitable outcomes for brands.

Mark has a Diploma in Direct and Interactive Marketing from the Institute of Direct Marketing in the UK.