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john moore
strategic consultant - commercial strategy and partnerships
John Moore is a leader in corporate partnership and brand-marketing strategy. While working as a Director of Gen.a, John developed corporate partnership strategies for clients including the Australian Racing Drivers’ Club, Centenary of Canberra, Showbiz and Fairtrade International. He also played a lead role in the strategic development of projects for clients including Parramatta City Council, eftpos, Goldlinq / Plenary Group, Australian Turf Club, Events NSW and the Nepean Group.
With more than 25 years experience in brand marketing, John has been involved in the development of corporate partnerships for Time Warner, Sydney 2000 Olympic Games, World Youth Day Australia 2008, FIFA and US PGA Tour.
Highlights of John’s career include his leadership role in marketing and branding for the Sydney 2000 Olympic Games. As Group General Manager, Marketing and Image, John worked with business and government to leverage the potent brand mix of Australia, Sydney, and the Olympics. The International Olympic Committee invited Moore to be a member of their prestigious Marketing Commission in 2000.
From 2000-2006 John was Chief Executive Officer - Asia Pacific for one of the world’s largest travel retailers, Nuance Group. In 2006 John returned to brand and marketing consultancy working with Global Brands on projects for clients including FIFA and the US PGA Tour.
In mid 2008, John was asked to direct the creation of a new image and identity for Sydney, Australia. Appointed by the then Premier of NSW and the Chairman of Brand Sydney, John was tasked with collaborating with 13 of Sydney’s major stakeholders from Government, to tourism bodies, business leaders, and associations. The evolution of this work, The Greater Sydney Partnership, will become a major marketing and communications initiative for Australia’s global city in the near future.
John is a member of the Australian National Breast Cancer Foundation marketing committee.