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In 2010, the United Nations’ International Trade Centre (ITC) engaged Gen.a as individual consultants to provide strategic advise and design services for the redesign of ITC’s corporate website.
Gen.a designed basic wireframes, design concepts and templates – all of which considered ITC’s information architecture, user interface and user experience best practices. We developed the overall brand and design elements for the website through to the delivery of layered artwork for the technical build by ITC’s IT team. The new site launched in 2011.