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itc corporate brochure

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As part of the International Trade Centre’s re-branding exercise in 2007, Gen.a developed a corporate brochure to encapsulate the organisation’s new brand and business vision. The role of the brochure was to convey the ITC’s story and encapsulate the mission and vision captured in the term of “Development Partner for Export Success”.

Gen.a’s involvement included:

  • Concept development
  • Artwork and design
  • Photographic direction and image sourcing
  • Editorial content
  • Editing coordination and review
  • Copywriting