international trade centre
The UN’s trade development arm, the International Trade Centre (ITC), based in Geneva, is the joint technical cooperation agency of the United Nations Conference on Trade and Development (UNCTAD) and the World Trade Organization (WTO). Its mission is to deliver practical support and solutions to businesses to expand exports from developing countries.
Gen.a was first engaged to work with ITC in 2007 on its major change process to re-shape the orgnisation’s brand and business vision.
This process helped to define the mission and vision captured in the term of “Development Partner for Export Success”. This work provided a pathway to
the emergence of a new personality and brand for the ITC, building on its long and valuable track record of activities across the world.
Gen.a has also worked on significant projects such as the production of film vignettes, corporate brochure, annual report and the re-launch and re-design of their global publication International Trade Forum. We continue to manage the magazine on behalf of ITC from content planning through to editorial, design and layout.
