iglu
recent news
When Jonathan Gliksten and Richard Smith recognised a gap in the student accommodation market, they approached Gen.a to support them in bringing their business idea to life.
Our work involved developing the brand from naming concepts through to the brand identity, website and marketing concepts, stationery and the creation of simple brand guidelines to assist Iglu in getting the idea to market.
With the target audience being students from many different nationalities, our goal was to create an identity that was playful, friendly, accessible and welcoming. Inspired by a speech bubble, the co-joined circles in the logo suggest a kind of ‘coming together’ in a social living environment. It also references the aerial view of an Iglu.
Iglu was launched to the market in 2011.