event legacy
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The hosting of a major international sporting organisation, or event, is a rare opportunity for
a country, or a region, to take advantage of the widespread, global publicity. Gen.a is recognised
as a world-leader in strategy and activation around legacy programmes. We have been responsible for major legacy campaigns related to events including the Sydney Olympic Games (2000), the Salt Lake City and Vancouver Winter Olympic Games, ICC Cricket World Cup (2007) and EventScotland.
Gen.a has also developed an online diagnostic tool
to facilitate the research and in-market information gathering that is essential to the development of a powerful legacy strategy.