evan theatre

Gen.a worked with Panthers Group’s flagship Club, Penrith Panthers, to reposition and rebrand the Evan Theatre performance space. Despite market studies revealing that the population within a 20 minute drive of the venue spent more per capita on the arts than those of Eastern Sydney, ticket sales for the Evan Theatre had declined in previous years. Gen.a took a fresh look at the Evan Theatre, working in conjunction with the Club’s steering committee to develop a strategic business plan, new brand and upgrade 
of the venue’s exterior.