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elizabeth dawson gain

strategic director

Elizabeth is a senior communications expert with more than 12 years experience building brand, PR, marketing and sponsorship strategies. At Gen.a she has worked as a strategic and project manager for clients including Events NSW, Sydney Autumn Carnival, the International Trade Centre, Pacific Islands Trade & Invest and Parramatta City Council. 

Elizabeth has worked across the arts, tourism, government, banking and technology sectors in Australia, UK, Europe and the USA. She has worked internationally advising corporate clients such as HSBC on cultural sponsorship strategy, activation and communication. She has also developed strategic communications campaigns for arts and cultural organizations including Manchester International Festival, Liverpool Capital of Culture and Homecoming Scotland.

In an earlier role, as Communications Manager of Sydney Harbour Foreshore Authority she managed local, domestic and international PR and marketing initiatives for iconic Sydney tourism precincts.