destination nsw
Events NSW is the organisation responsible for creating, supporting and attracting events to Sydney and New South Wales, Australia. It aims to promote the image of the state and its key city, whilst enhancing the economic benefits from hosting events. Gen.a was engaged to create and bring to life new major festivals incorporating a series of existing activities as new platforms for innovative and
creative events for the community.
Following the initial conceptual process Gen.a has advised Events NSW on strategic positioning and development, event naming, brand manifesto, identity and guideline development; and launch packaging for new events including Vivid Sydney, Crave Sydney
and Parramasala.
