crave 2010
recent news
In 2010, the festival brought together new and existing community events in celebration of Sydney's unique lifestyle and the advent of Spring. Events included Breakfast on the Bridge, Sydney Children’s Festival, Sydney Harbour Island Hopping, Seven Bridges Walk, Sydney International Food Festival, Art and About.
Gen.a was engaged by Events NSW to create and conceptualise:
- Naming
- Brand manifesto
- Strategic positioning and development
- Logo development
- 3 separate strategic brand platforms
- Brand identity & brand guidelines
- Brand toolbox
- Launch package /signage