centenary of canberra
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Gen.a has been appointed by the Chief Ministers Office of the ACT Government to develop the Canberra Centenary Sponsorship and Sales Programme.
In 2013, Canberra will celebrate the unique heritage of Australia’s planned capital. A 12-month program will highlight Canberra’s richly layered role at the heart of the nation: an incubator of great ideas and achievements,and the custodian of our nation’s assets in science, democracy and culture.
In late 2009 and early 2010, Gen.a Director, John Moore developed the first phase of the Canberra Centenary corporate engagement and philanthropy strategy. He is now driving the implementation of this strategy; working with the Gen.a creative team to produce dynamic sales and marketing materials; and leading the sponsorship sales programme to secure local and national financial support for the centenary celebrations.