carribean business club
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Gen.a delivered intensive legacy planning and project design in Jamaica and the Caribbean related to ICC Cricket World Cup 2007. In the period leading up to the World Cup, we assisted the Jamaican government, devise and launch a new brand for the country. This was built on a broader communications strategy that included the creation of a Business Club and a Trade and Investment Promotion Programme.
The project involved working with stakeholders at every level of government and industry to develop a brand platform and identity with a more sophisticated and contemporary look and feel. Separately, a legacy strategy incorporating a national marketing initiative was developed for St Lucia; and consultations were undertaken in nine Caribbean countries to form a regional marketing platform.