business club australia
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In the lead up to and during the Sydney Olympics (2000), Business Club Australia’s goal was to leverage business benefits for Australian companies taking advantage of the flow of international visitors attending the Games.
As well as developing and leading the overall brand and business strategy, we helped to create a total suite of promotional vehicles ranging from a multimedia showcase and powerful audio visual piece to the networking environment and event programme. The materials developed were used in more than 30 countries around the world as the centrepiece of a global promotional campaign for the Games.
The success of the concept has been demonstrated over the past decade with the continuation of the promotional campaign through the Club operations
at other major international events as part of the Australian Government’s ongoing international marketing campaign.