brand botswana
recent news
On the recommendation of the UN’s International Trade Centre, Gen.a was engaged to manage a nation-branding project commissioned by the Botswana Export Development and Investment Authority (BEDIA). Gen.a is working with BEDIA to implement a brand strategy and identity for Botswana that functions internally and externally, supporting business, tourism, culture and community.
The extensive project includes the further development of the brand architecture, manifesto and guidelines alongside consultation on the broader strategic planning for supporting and activating the nation-building program.