auto skills australia
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Auto Skills Australia (ASA) was established in 2011
as the body responsible for the development and maintenance of nationally accredited automotive training qualifications in Australia. ASA works closely with industry bodies, unions and enterprises with a focus on capacity building and skills development for the automotive industry.
ASA appointed Gen.a to develop the brand identity and website for the organisation. From a creative point of view, the challenge was to develop a visual identity that was gender-neutral and dispelled many of the stereotypes that are associated with the automotive industry. Our goal was to develop a fresh, youthful
(but not young) brand that conveyed a sense of professionalism that represented the industry
as a whole.
Flowing on from the brand identity was a staged approach to the website development. Due to the complexity of developing a dynamic, content-rich site within a relatively short period, Gen.a worked with two of our Alliance partners and digital experts – The Nest and Shaking Paper to tackle the project in a staged approach.
Whilst we worked with The Nest on developing the digital strategy and full site plan, Shaking Paper developed an interim site for the new entity. From a digital perspective, the main challenge was how to create a web platform for ASA that successfully married the technical requirements of a content-heavy, education and information-rich resource with an easy-to-navigate and engaging design. It was also important to ASA that the site created an online community with user-generated content and discussion to enhance its relationship with key stakeholders and users.
The site was launched in July 2011. Visit ASA at http://www.autoskillsaustralia.com.au