19.12
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As part of the rebranding project for Panthers Group, Gen.a developed a new brand in celebration of the strong football culture and sporting and community legacy of the Club.
The 19.12 branding exercise included the development of the name, logo, brand identity
and applications across marketing materials and merchandise.
The project also involved the development and delivery of 19.12 magazine including:
- Concept development and design for a 20-page, large format (A3)
- Art direction
- Photo shoot
- Content development and editorial
- Interviews
- Print production management